Setting up and maintenance issues aside, the most important element of your facebook fan page is getting people to like it.

If you already have a visible brand, then chances are you already have a following. If you do not, then purchasing facebook ads is a viable option in addition to leveraging your existing web presence with direct links to your facebook fan page.

Once they are at your fan page, what’s in it for them? What do they get out of being a fan? Will your detractors also come out of the woodwork? These are more great questions that should be addressed.

A great way to promote your product is to have some sort of photo competition whereby they take pictures of themselves holding your product and submit it to your fan page. These pictures will end up in their regular profiles, shared with friends and on other websites.

I’ve seen this for everything ranging from ice creams to health supplements and a cool twist is to have them take the picture at some famous landmark around the world.

Your facebook fan page is an opportunity for your loyal customers to band together and sing the praises of your product, so for this reason, quality is better than quantity. By focusing on building up fans who are already sold on your product and eager to join the conversation, you will optimize your facebook fan page returns.